Wunder2, which sells a line of makeup and skin-care products, recently worked with YouCam to develop augmented reality-powered try-on technology for its e-commerce site. are finding ways to move their tech forward, and their strategy hinges on recruiting a wide range of beauty partners. They also spend more: YouCam users drop 2.7 times more money on beauty products than non-users.Īs users catch on, YouCam and Perfect Corp.
For now, YouCam’s beauty partners have three potential ways of integrating augmented reality technology: Brands can make their own websites and apps AR-compatible, they can incorporate their products into the YouCam Makeup app, or they can incorporate the technology in their own in-store hubs that correspond to the products available in real time. According to the company, YouCam users are 1.6 times more likely to purchase cosmetics than a beauty consumer who hasn’t downloaded the app.
